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Discover the 5 trendy MICE destinations in 2025 for your events
1. Lisbon, Portugal
Lisbon is a booming MICE destination for events. Thanks to its accessibility from major European cities. Its well-connected international airport and excellent value for money. The city offers modern infrastructure for conferences and seminars. For example, the Lisbon Congress Center, as well as a wide range of hotels suitable for business events. With its mild climate, landscapes, historic districts and gastronomy. Lisbon perfectly combines work and relaxation. And activities such as Tagus river cruises and cultural visits add to its appeal for business events.
2. London, United Kingdom
London, the world’s business capital, is a leading MICE destination. Not least thanks to its world-class infrastructure, such as Excel London and Olympia London, and its global connectivity via its six airports. The city offers a vast choice of high-end hotels and iconic event venues. The Tower of London and the Science Museum are just two examples. London combines history, modernity and innovation. It also offers unique team-building activities such as cruises on the Thames, visits to the Harry Potter studios or events in its famous royal parks.
3.Marseille, France
Marseille is fast becoming one of France’s leading MICE destinations, thanks to its accessibility with 17 daily TGV connections from Paris. And, of course, its international airport. The city boasts modern infrastructures such as the Palais des Congrès and Parc Chanot, as well as a booming hotel offer. Its Mediterranean climate, spectacular coastline and rich cultural heritage (Vieux-Port, MUCEM, calanques) make for an ideal setting. Team-building activities such as sailing regattas, calanque hikes and gastronomic experiences are also on offer.
4.Prague, Czech Republic
Prague is a rising MICE destination in Europe, thanks to its accessibility from major European cities and its well-connected airport. Indeed, the Czech capital boasts a modern infrastructure. For example, the Prague Congress Centre and the O2 Universum, as well as a wide choice of hotels suitable for business events. Its UNESCO-listed historic center, romantic atmosphere and excellent cuisine offer a unique setting for seminars and conventions. In fact, original team-building activities, such as cruises on the Vltava, private tours of Prague Castle or craft beer tastings, enhance its appeal.
5.Copenhagen, Denmark
Copenhagen has established itself as a dynamic, sustainable MICE destination, acclaimed for its ecological commitment and innovation. The Danish capital is easily accessible thanks to its international airport and optimal rail and bicycle connections. It also boasts state-of-the-art event infrastructures, such as the Bella Center Copenhagen, and a range of top-of-the-range, eco-responsible hotels. With its modern architecture, picturesque canals and Scandinavian ambience, Copenhagen offers an inspiring setting for business events. Indeed, team-building activities include electric boat cruises, Scandinavian design workshops and dinners in Michelin-starred restaurants.
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